Service · 01
Performance marketing.
Every dollar tied to a revenue event — not clicks, not impressions.
The bread-and-butter of digital. Most agencies bundle every paid channel under “performance” and call it a day. We pick the channel where your customer actually decides — then layer the rest only when the math says they earn their keep.
Google Ads is where the work usually starts. Then Meta, LinkedIn, YouTube, Bing, TikTok, AI search — sized to the buyer.
Channel · 01.1 · The bread-and-butter
Google Ads.
The 70% of paid that closes.
Google catches customers at the moment they decide. Search has the highest intent of any channel in digital — they typed your problem, they’re looking for someone to solve it. Most companies running Google Ads run them like a list-management tool. They’re a closing tool.
For most engagements, this is where 60–80% of paid budget goes. The other channels stack on top once the foundation is converting.
Google Ads in detailThe other paid channels
Where the buyer is, we run.
Channel · 01.2
Meta Ads
Facebook + Instagram. Where the buyer scrolls before they search.
Channel · 01.3
LinkedIn Ads
The people who actually approve the budget. B2B with deal sizes that justify the click cost.
Channel · 01.4
YouTube Ads
Short ads to find them. Long ads to convert them. When the product needs to be watched.
Channel · 01.5
Bing Ads
Older, richer, cheaper clicks. The arbitrage most agencies skip.
Channel · 01.6
TikTok Ads
The audience that doesn't open Google before they buy. Native creator content wins.
Channel · 01.7
AI Search Ads
ChatGPT, Perplexity, Google AI Overviews. The new third search engine.
How we measure
Revenue, not vanity.
Tracking set up directly from your website to the ad platforms, hooked up to your CRM. We trace each closed deal back to the campaign and even the search that started it. Reports show what every dollar in actually earned, by channel. Not engagement charts that don’t pay rent.
Proof in the work
Studio projects where this matters.
Comfort Health →
Post-Hospital Recovery — a marketing system for the hardest 72 hours of a family's year
Healthcare · Rochester MN
Gardner Fence →
22M+ feet of fence in the ground since 1988 — the heritage brand to match
Manufacturing · Bemidji MN
Minneapolis Decks →
Six-figure custom luxury decks since 2000 — rebuilt around what nobody else mentions
Construction · Twin Cities + Lakes Area
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