Comfort Health
Post-Hospital Recovery — a marketing system for the hardest 72 hours of a family's year.
The brief
Comfort Health is an in-home senior care provider in Rochester MN, serving families discharged from Mayo Clinic and Olmsted Medical Center.
We built a marketing system designed for the moment a hospital says they’re going home tomorrow — when a family has 24 to 72 hours to figure out who is going to be in the house when their parent walks back through the door.
The strategy
Two paths to the same moment.
Inbound search
Family Googles “in-home care Rochester” from a hospital parking lot at 9pm. No clinician in the picture. Pure search.
Clinician referral
Discharge planner hands the family a sheet from their referral clipboard. The highest-trust intro Comfort Health can get.
Inbound search · Selected work
The landing page.
Loads in under a second on a hospital-parking-lot signal. Phone front and center, click-to-call on mobile. The hero (“we’ve been the bridge since 1982”) answers the only question that matters at 9pm: who’s been doing this long enough to be trusted with my parent.
Clinician referral · Selected work
The discharge one-pager.
What the discharge planner hands the family at the desk. Single sheet, two sides. Lives on the referral clipboard at Mayo Clinic and Olmsted Medical.
Two sides · 8.5 × 11 · Hover or tap to flip front / back.
Supporting work · Family brochure
Take-home explainer.
A tri-fold the family takes from the discharge desk to read in the car. Cover hooks the worry. Inside answers the practical questions. Back panel is the call.
Tri-fold · 11 × 8.5 unfolded · Hover or tap to flip outside / inside.
Supporting work · Welcome packet
The first week, on paper.
An eight-page booklet handed to families on Day 1 when service starts. Inside: a Day-1 checklist, a seven-day plan, the questions families always ask, and on the back cover a phone number sized for the fridge.
Saddle-stitched 8-page booklet · cover, three spreads, back cover.
Hover to pause · click left or right to flip · arrow keys also work
Supporting work · Yard sign
Caregiver on duty.
A small sign that lives in the yard of an active client home. Neighbors notice. Neighbors ask. Neighbors refer. The cheapest client-acquisition channel a home-care business has.
18 × 14 inches · Coroplast on a wire stake.
Caregiver
on duty.
507-281-2332
comforthealth.org
Selected work
The paid social.
Static creative for Meta and Google. Editorial split — message on cream, action on a deliberate dark accent. The headline is the differentiator (“same caregiver, every visit”); the phone panel answers the silent objection (“a real person answers”). Category leaders all run the same posed-pair photo with a “compassion” headline; type-led cuts through a feed full of teal and navy.
1080 × 1080 · Static · Two color studies — sage deep + aubergine.
The brand system
Identity.
Palette
Primary action
Aubergine#472C4C
A modernized return to the historic Comfort Health purple. Highest-contrast color on cream (11:1, AAA) — used wherever the page asks for action. Phone numbers, CTAs, primary buttons, hover states. The brand’s “do this” color.
Cream
#FAF7F2
Background
Charcoal
#1F1D1A
Body text
Sage deep
#3F6650
Display & headlines
Sage
#5C8A6E
Soft accent
Type
Source Serif 4
Display · headlines · pull quotes
Inter
Body · UI · captions · wordmarks
Why this works
Comfort Health doesn’t compete on price or volume.
It competes on being the recommendation a discharge planner trusts and the page a family can find in 60 seconds. Two paths. One moment. That’s the whole game.