How we work.
No deck. No lock-in. No pitch. What follows is how an engagement actually runs.
The shape of an engagement
From a first email
to a year of shipped work.
Conversation, not pitch.
30-minute call or email, whichever fits your week. Two questions: what’s the problem, and who’s the customer. If we can’t answer those, no amount of advertising will.
Monthly, no lock-in.
If the work continues, it’s month-to-month with a 30-day notice on either side. No 12-month minimum. No pre-paid quarter. The work has to earn the next month every month.
One channel. One owner.
Every client gets a direct line to the person doing the work. Email, text, shared doc, Slack — whatever fits. No account managers. No project coordinators relaying messages. The person you talk to owns the work.
Cadence fits the engagement.
The rhythm gets built around the client, the budget, and the goal — not a retainer playbook. Updates come as a quick screen recording or an email; meetings only when the work calls for them.
What we don’t do.
Agency norm / How we run it
- 30-page proposalsOne page or less
- Take on more than they can handleRoster fits the work
- Standing meetings whether useful or notMeetings only when the work calls for them
- Hidden markups on ad spend + vendorsClear bills. Nothing hidden.
- Overpromise. Underdeliver.Underpromise. Then overdeliver.
- Copy last year's playbookStudy what's working. Beat it.
- Pitch.Work.
The first call is a conversation, not a pitch.
david@marketing-lions.com