Journal
Writing.
How we think about marketing, automation, agency work, and the parts of the job most agencies don’t want to talk about. No buzzwords.
Latest · October 2026
Your website was approved on the wrong screen.
Most websites get signed off on a big monitor. Your customers see them on a phone, one-handed, with a browser bar in the way. A test you can run this week.
Read the post2026
When to fire your agency.
September 2026Why most rebrands fail.
August 2026The retainer is broken.
July 2026The work is the only proof.
June 2026The brief is the deliverable.
May 2026We don’t pitch.
April 2026The only marketing question that matters.
March 2026Plain ads beat clever ads.
February 2026Most marketing problems are positioning problems.
January 2026
2025
Most agencies don’t have a strategy. They have a deck.
December 2025What premium actually means.
November 2025Senior living marketing in a tight market.
October 2025The local search game changed in 2025.
September 2025Brand voice is a thing you ratify.
August 2025The CRO industry is mostly cosmetics.
July 2025Three questions that kill bad campaigns.
June 2025The discovery call is a sales call.
May 2025The growth word.
April 2025The case study problem.
March 2025Why agency referrals beat agency outreach.
February 2025The annual report nobody reads.
January 2025
2024
Quiet work compounds.
December 2024The performance marketing trap.
November 2024What the senior living buyer actually researches.
October 2024The marketing org problem.
September 2024The first thirty days problem.
August 2024The pre-construction marketing playbook.
July 2024Most audiences are made up.
June 2024What a good media plan actually does.
May 2024The agency-of-record fade.
April 2024The let’s-just-test-it problem.
March 2024Content calendars are not a strategy.
February 2024The vanity metrics list.
January 2024