Journal
Writing.
How we think about marketing, automation, agency work, and the parts of the job most agencies don’t want to talk about. Plain English. No buzzwords.
May 2026
We don’t pitch.
The agency pitch deck is the dumbest 90 minutes in modern marketing. We replaced it with a real conversation, a small piece of paid work, and a reference call. Slower at the top. Compounds at the bottom.
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May 2026
The only marketing question that matters.
Most marketing problems get reframed as channel problems, creative problems, or measurement problems. They’re not. There’s only one question that ever mattered, and the channel falls out of the answer.
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May 2026
AI isn’t a strategy.
AI is a screwdriver, not a strategy. We use it where it cuts six hours of work to six minutes. We don’t sell it as a service category and we don’t put it in the headline.
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May 2026
Most marketing problems are positioning problems.
When a company says the ads aren’t working, the ads usually aren’t the problem. You can’t out-market a bad position. How to tell which one you actually have.
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