Service · 04
Brand identity.
The whole system, not just a wordmark.
Logos, type systems, color, voice. The full kit, not just a wordmark. Most companies have a logo and call it a brand. We build the whole system so every touchpoint feels like the same company.
Branding isn't graphic design. The logo is the smallest, easiest part. The hard part — the part that compounds — is the voice, the verbal identity, the rules that keep ten different deliverables looking like one company.
What we build
Brand DNA, applied.
- Positioning — who you are, who you're for, who you're not for
- Wordmark + logo system — primary, secondary, monogram
- Type system — display, body, numerals, with pairing rules
- Color palette — primary, accent, neutrals, with usage rules
- Voice — how you sound on the page, in email, on the phone
- Brand book — the document the next agency, designer, or hire opens
- Applied collateral — landing pages, social, print, signage
- Photography + illustration direction — the look, sourced or shot
How we work
Positioning before pixels.
We don't open a sketch file in week one. The first stretch is research, customer interviews, competitive audit, and the positioning conversation. The visual system gets built only once we know what it has to say.
How we charge
Fixed fee for the system.
Brand work is scoped clear. We name a price for the whole kit on the proposal — no hourly creep on creative work. If you want ongoing brand stewardship after launch, that goes month-to-month.
Proof in the work
Studio projects where this matters.
Gardner Fence →
22M+ feet of fence in the ground since 1988 — the heritage brand to match.
Manufacturing · Bemidji MN
Comfort Health →
Medicare-certified since 1982 — a marketing system for the hardest 72 hours after discharge.
Healthcare · Rochester MN
Enclave →
A proposed $225M, 237-home riverfront community + a brand it didn't have.
Real Estate · Farmington CT
Got a brand that's outgrown its old skin?
Tell me what you need →