Service · 01.3
LinkedIn Ads.
The people who actually approve the budget.
LinkedIn is the most expensive ad channel in digital. Cost per click runs higher than Google or Meta. It's also the only channel where you can target by job title, company size, industry, and seniority — which means you're paying premium to reach the buyer instead of the influencer.
We run LinkedIn for B2B engagements where the deal size justifies the click cost: enterprise software, professional services, account-based plays, recruiting.
When it's the right channel
When the deal pays for the click.
LinkedIn earns its keep when the average customer LTV is north of $10K, the buyer is identifiable by job title or company, and the sales cycle is long enough that nurture works. If you sell DTC, LinkedIn is a money fire. If you sell SaaS to enterprise, LinkedIn is the whole game.
What we run
The full LinkedIn ad stack.
- Sponsored Content — single-image, video, or carousel in-feed
- Document Ads — PDFs (one-pagers, reports, case studies) that download with a click
- Conversation Ads — multi-step InMail with branching CTAs
- Lead Gen Forms — pre-filled with LinkedIn profile data, no landing page needed
- Account-based campaigns — target a specific company list directly
- Retargeting via the LinkedIn Insight Tag — site visitors served the follow-up
Targeting depth
Job title is the audience.
We layer job title, function, seniority, company size, and industry. Then we filter by company-list match — your prospects, your competitors' employees, alumni of target accounts. The spend efficiency comes from precision, not from chasing volume. A 200-person audience that converts at 8% beats a 50,000-person audience that converts at 0.4%, every time.
How we measure
Pipeline, not impressions.
We tie LinkedIn spend to MQLs, SQLs, and closed pipeline in your CRM. The report names which job title, which industry, and which campaign earned the meeting. Engagement metrics stay where they belong — out of the headline.
Proof in the work
Studio projects where this matters.
B2B with a deal size that justifies the click cost?
Tell me what you need →