Service · 01.7
AI Search Ads.
The channel everyone's still ignoring.
ChatGPT, Perplexity, and Google AI Overviews are the new third search engine. Buyers are increasingly asking AI for recommendations instead of typing into Google. The agencies that figure out how to show up in AI answers in 2026 will own the next decade of digital marketing — same way the SEO winners of 2010 owned the decade after.
We run AI search as an early-mover play. The volume is small now. The cost is cheap. The signal is real.
What this actually is
The new search.
AI search isn't 'paid ads' yet in the traditional sense — it's a hybrid of paid placement, structured-data optimization, and direct partnerships with AI platforms. Perplexity has paid placements inside answers. ChatGPT introduced sponsored surfacing. Google AI Overviews can include ads inside the AI summary. We run on all three, plus the SEO-style optimizations that earn organic citations in AI answers.
When it's the right channel
When you want to be there before everyone else.
AI search earns its keep when you're playing a long game (3–5 year payoff, like SEO fifteen years ago), your category is one where buyers ask AI for recommendations, and the budget is small enough to experiment without it being painful. Software, professional services, B2B, anything where the buyer would type 'best [thing] for [use case]' into a chatbot — start now.
What we run
Every AI surface that takes ad inventory or accepts structured data.
- Perplexity Sponsored — paid placements inside Perplexity answers
- ChatGPT sponsored surfacing — paid surfacing inside ChatGPT responses
- Google AI Overview optimization — content structured to be cited in the AI summary
- Schema + entity optimization — feeding AI crawlers the structured data they prefer
- Brand mention monitoring — tracking when AI tools mention you, with or without payment
- Training-data optimization — making sure your category content lands in places AI models retrieve from
Why now
First mover, last advantage.
The AI search ad inventory is undersold. The same arbitrage that existed when Google rolled out AdWords in 2003 is on the table right now. By 2027 the price will normalize. By 2030 it'll be saturated. The window is open.
How we measure
Citations, mentions, and click-through.
AI search measurement is harder than Google because the click might never happen — the user gets the answer inside the AI tool. We track citations (when an AI cites you as a source), branded search lift (people Googling you AFTER the AI mentioned you), and direct click-through where it happens. Reporting names which AI tool, which query type, and which content earned the citation.
Want to be in the AI answer before your competitors are?
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