Service · 01.6
TikTok Ads.
The audience that doesn't open Google before they buy.
TikTok in 2026 is a search engine, a recommendation engine, and a commerce platform stacked on top of each other. Younger buyers are increasingly skipping Google for product research and going straight to TikTok. If your buyer lives there, you can't ignore it. If they don't, don't pretend.
We run TikTok for products that benefit from short-form video, native creator content, and an audience that decides in fifteen seconds.
When it's the right channel
When the buyer is under 35 and discovers in-feed.
TikTok earns its keep when your buyer is 18–44 and TikTok-native, your product is photogenic or demonstrable in 15–30 seconds, and you have or can produce native creator content (not polished agency commercials). DTC, beauty, food and beverage, fashion, fitness, mobile games, education, consumer SaaS — all categories where TikTok works. B2B sells through it occasionally; rarely the lead channel.
What we run
The full TikTok ad stack.
- In-Feed Ads — short videos in the For You feed, native to the scroll
- Spark Ads — boost an organic post (yours or a creator's) as a paid ad
- TopView — premium first-impression placement on app open
- Branded Hashtag Challenges — for brands with a real activation budget
- TikTok Shop — direct in-app commerce, growing fast
- Creator collaboration — whitelisted ads run from creator accounts you don't own
The creative bar
It has to feel native.
Polished commercial creative gets skipped on TikTok. Phone-shot, vertical, hook-in-the-first-second, talked-to-camera content outperforms by a wide margin. We coach clients on creative that fits the platform, or we connect them with creators who already speak the dialect. The cheapest TikTok ad that works will look more like a Tuesday-afternoon video than a Super Bowl spot.
How we measure
Watch-through and last-click.
TikTok converts on view-through more than click-through. We track both — and we set up the TikTok Pixel + Events API server-side so attribution survives iOS privacy changes. The report names the hook, the creator, and the format that earned the revenue.
Proof in the work
Studio projects where this matters.
Got a product that lives on someone's phone screen?
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