Service · 01.4
YouTube Ads.
Short ads to find them. Long ads to convert them.
YouTube is where Meta-style discovery meets Google-style intent. Buyers research products on YouTube before they buy — not for entertainment, but to see the thing in use, hear from real owners, watch the unboxing. If your product needs to be seen working, YouTube is where the consideration phase happens.
We run YouTube as both a top-of-funnel reach play (short bumper ads, in-stream skippables) and a bottom-of-funnel conversion play (longer pre-purchase explainers and demos).
When it's the right channel
When the product needs to be watched.
YouTube earns its keep when the buyer wants to see how it works before they buy, the consideration window is longer than a single search session, and the product films well. Construction services, real estate, healthcare, anything where the buyer is mentally walking through 'what does it look like to use this' — YouTube does work Google search can't.
What we run
Every YouTube format, sized to the moment.
- Skippable in-stream — pay only when 30 seconds is watched or it's clicked through
- Bumper ads — 6-second non-skippable, used for awareness frequency
- Discovery ads — placement next to relevant search and recommended videos
- Masthead — homepage takeover for big launch days
- Connected TV — the same ads served on smart TVs, where viewing happens in living rooms
- Channel retargeting — viewers who watched 50%+ of your last video, served the next one
The creative bar
First five seconds is everything.
YouTube's algorithm rewards the hook. Skip rate at 5 seconds is the metric. We open with the visible promise — the result, the before/after, the problem solved — not the brand intro. Logo can wait. Voiceover starts with what the viewer gets, not who the company is.
How we measure
View-through to revenue.
We track view-through conversions (people who watched but didn't click, then converted later) alongside direct click conversions. YouTube earns credit for assists. The report shows which creative drove watch time AND which drove revenue — usually different cuts.
Proof in the work
Studio projects where this matters.
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