Service · 01.5
Bing Ads.
Older, richer, cheaper clicks. Don't sleep on it.
Bing has a small share of US search compared to Google. The buyers on it skew older, higher-income, and on Windows. Cost per click typically runs cheaper than Google for the same query. Most agencies skip it because the volume is small. The few that run it well punch above their weight.
We run Bing as a force multiplier on the Google strategy — port the high-performing campaigns over, set a smaller budget, let the cheaper CPC do the rest.
When it's the right channel
When the buyer is on a corporate laptop.
Bing earns its keep when you're already running Google profitably, your buyer skews 45+, or your buyer is at work (Bing is the default search on Edge, which is the default on most corporate laptops). Healthcare, financial services, real estate, B2B — categories where Bing routinely outperforms its market-share number.
What we run
The full Microsoft ad stack.
- Search — port the winning Google Search campaigns over with platform-specific tuning
- Microsoft Audience Network — display + native across MSN, Outlook, Edge, and partner sites
- Shopping — Bing's smaller catalog feed; lower volume, real conversion
- Performance Max — Microsoft's automated cross-surface campaign type
- Connected to LinkedIn data — Microsoft owns LinkedIn; targeting layers tap that
- Import from Google — Bing's tool migrates campaigns 1:1, then we tune for the differences
Why it's cheaper
Less competition.
Bing's CPC is lower because fewer agencies bid. The buyers are real, the searches are real, the conversion rate is often the same as Google. The arbitrage is that it's unfashionable. Don't tell anyone.
How we measure
Same standard. Smaller numbers.
Conversion tracking, CRM sync, revenue attribution — same setup as Google. The volume is smaller but the cost-per-acquisition is often better. We compare it side-by-side with Google so the budget decision is data-driven, not a guess.
Proof in the work
Studio projects where this matters.
Already running Google Ads? Bing's the easy second.
Tell me what you need →